B. Well Medical Equipment Package Rebranding

Derrick Lin


Creative Agency: Pavlov`s design
Project Type: Produced, Commercial Work
Client: B.Well
Location: Russia
Packaging Contents: Medical Equipment
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

Care, protection, safety, simplicity and affordability are the essential values of B.Well Swiss brand.

All those characteristics have been reflected in a new design. Modern medical equipment is no longer a sophisticated device, but rather a device for an everyday use. We have found a balance between a classical medical design and friendly package design for medical devices. The division of products into product lines and their further clear visualization acquired using color and symbols (heart, shield and polygon) make the navigation through a wide range of products easier both for pharmacy technicians and the end customer. As a result, the new package has made a shelf for the medical equipment even brighter and more organized.