Derrick Lin


Creative Agency: Nancy Frame
Project Type: Produced, Commercial Work
Client: Fairway Market
Location: United States
Packaging Contents: Apple juice, coconut flour and milk, organic coconut oil
Packaging Substrate / Materials: plastic film, paper
Printing Process: Offset printing

Fairway is one of the highest grossing food retailers per square foot in the US, with 14 locations serving the NY metro area. The brand is intended to appeal to sophisticated, value conscious urban shoppers. The packaging is an extension of Fairway’s “New Yorker” personality – big, bold, and a little bit rebellious.

Our design system delivers visual punch on the shelf across categories inferring purity, value and the Fairway exuberant experience, where “taste is first”, shopping is an adventure and eating is a celebration.