Fresh – Soup Of The Day

Creative Agency: Lemon Yellow
Designer: Viren Kamdar
Project Type: Produced, Commercial Work
Location: India

Built on the belief that truly satisfying Fresh Food is the product of passion—for the ingredients, for how it’s made, and for those with whom you share it — fresh has held a place in indian hearts and kitchens..

Launching this soup season, that there’s no substitute for real, quality ingredients and rich, full flavors. As shoppers become increasingly health-conscious, the new stripped-back design proudly displays both the fresh name and what’s inside the package, inviting consumers to enjoy soul-satisfying soup recipes with full confidence.

The vibrant, iconic photography set against a black background, bright label highlights the care and attention to detail that goes into each recipe. After all, there’s nothing more delightful than enjoying a soup, honestly and beautifully prepared.

The brand’s ability to lead the industry through challenging convention and eye-catching design that shows the world what it’s made of.