Livio Felluga

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Creative Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced, Commercial Work
Client: Luxoro
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper

“The landscape within”, the name of this packaging, is the interaction between landscape and action. It is a special edition commissioned by Luxoro/Kurz, worldwide supplier of foils and tools for hot stamping and cold foiling, who asked us to interpret/define “illivio”, an historical wine of the famous Italian winery Livio Felluga. The winery is renowned on the market for the ancient map of their Friulian territory printed on all their labels with a coloured baroque frame in the middle of it. The challenge has been to take and transform the label throughout an emotional journey. We created two overlapping labels rich in cultural quotes, the first with the landscape finely decorated on the front side and printed on the backside; the second precious one, in reflecting gold, with the 3D baroque frame printed in white. The first label, designed to be opened and closed on one side, surrounds the bottle; once it’s opened, it discloses the beauty of the divine light and the elegance of the baroque frame of the second label and it represents the memory of the landscape the founder, Livio Felluga, saw for the first time. The landscape is captured in the reflection and it reappears in the instant of the recollection in the memory.

What’s Unique?
Being a co-marketing project, the importance of the brand was doubled; our customer, who commissioned the job is the Italian exclusive agent and distributor of LEONHARD KURZ & Co., the worldwide leader in hotstamping and cold foiling tools; the Italian winery is among the most famous worldwide. We used the customer’s materials to create something never seen before. The project is a top-level limited edition which will be used to show designers, brand owners and converters the possibilities offered by the customer’s technologies.