McCrae’s Single Cask Malt Whisky

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Creative Agency: Sevenfive Creative
Creative Director: Craig Bickett
Project Type: Produced, Commercial Work
Client: Hunter Laing & Company
Location: Glasgow, Scotland
Packaging Contents: Malt Whisky
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping, Litho Printing

Working to developed the brand, illustration and packaging style for this limited edition single cask scotch whisky, Sevenfive built the look and feel of the brand from the rich history and heritage of the Clan McCrae.

The design features one of the clan’s strongholds, the iconic mountain range ‘The Five Sisters of Kintail’, near Loch Duich. As well as being one of the clan’s traditional lands, one of its peaks, Sgurr Fhuaran, lends itself to the clan war cry ‘Sgurr Uaran’.