Paper World

Creative Agency: Arriba!
Designer: Inna Alimova
Photographer: Paul Itkin
Account Group Head: Olga Nagornaya
Copywriter: Andrey Mischenko
Creative Director: Max Burtsev
Project Type: Produced, Commercial Work
Client: Yelli
Location: Russia
Packaging Contents: Soups
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Kids don’t like soup. Because eating soup is boring. Hence parents usually invent different tricks to have the plate empty: «For Mummy», «For Daddy», «For Granny»… Yelli, a brand of exotic soups, which are very easy to cook, decided to help parents with feeding their kids. Each package of Yelli Kids is a new story about our planet and characters who inhabit it.

Beautiful, childishly cut out, with their stories and national features. As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.

What’s Unique?
As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.