UMBRO Medusae Boot Launch

Derrick Lin


Creative Agency: LOVE
Illustrator: TJ Nicklin
Project Type: Produced, Commercial Work
Client: Umbro
Location: United Kingdom

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro.

We engineered a box with two compartments – one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.