Vuelta (Student Project)



Designer: Yijun Lin
Project Type: Student Project
School: Academy of Art University
Course: Graphic Design
Tutor: Tom McNulty
Location: San Francisco
Packaging Contents: Powdered Paints
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, die-cut, stitching

Vuelta—meaning ‘to return’ in Spanish—was conceived as a line of non-toxic, environmentally-friendly powdered paints, with a packaging system that is easy to use and recyclable. The opening is a flap that doubles as a spout for dispensing the powder paint, and is sealed with a pull-to-open stitch. A clear window allows the user to see the color of the paint through the die-cut windows.

An entire range was designed, comprising large, medium and sample sizes, covering interior and exterior paint varieties. An earthy, neutral color palette was selected to emphasize the natural aspects of the paint, and each variety is differentiated by the shapes in the die-cut windows, Rounding out the project, packaging for paint rollers, paint brushes, painter’s tape and a color swatch were added.

What’s Unique?
Different nature symbols—leaves, flowers and the elements—in the die-cuts are used to distinguish between the different varieties of paints.