Willie’s Kitchen Range

Creative Agency: BrandOpus
Project Type: Produced, Commercial Work
Client: Willie’s Cacao
Location: United Kingdom
Packaging Contents: Chocolate

Global brand design agency BrandOpus has designed the identity and packaging for a new ingredients and gifting range from award-winning chocolate brand Willie’s Cacao.

The select range, including Cacao Tea Infusion; Hazelnut Chocolate Spread; Chulucanas Hot Chocolate and Cacao Nib Brandy is a collection of exclusive small batches hand-prepared by founder Willie Harcourt-Cooze, direct from his own kitchen.

Following on from the overwhelming success of his chocolate bar and chefs’ ingredients ranges, Willie has developed Willie’s Kitchen range as a way to inspire people to use chocolate in more adventurous ways. The range is available to purchase exclusively on Willie’s Cacao website.

“For Willie cacao is a way of life and he’s constantly exploring new ways in which to experience it,” says Paul Taylor, Executive Creative Director, BrandOpus. “Delivering people products direct from his own kitchen has a uniqueness about it that we wanted to communicate in the design of this range. They’ve not just been hand-picked, but hand-prepared by Willie himself.”

“My new Kitchen range is designed to be the ultimate collection of everything that’s wonderful and inspiring about chocolate.” Said Willie Harcourt-Cooze, Founder Willie’s Cacao. “All handmade in my kitchen, using traditional methods and antique machines, this is the very definition of a micro-scale artisan range. The pack design needed to be as remarkable as the products themselves and BrandOpus have delivered on this again.”