H-Theoria, Effrontément Liqueur

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Derrick Lin


Creative Agency: Almost Famous Studio
Creative Director, Illustrator Samy Halim
Creative Director: Joël Caussimon, Pixelis Agency
Photographer: Marc Beaussart
Project Type: Produced, Commercial Work
Client: H-Theoria
Location: Paris, France
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass, paper, cork

H-Theoria is a French liquor, coming with 3 tastes based on humour theory, Hystérie, Procrastination, Perfidie, each label has its own personality, these liquors are made of complex assembly of roots, vegetables, fruits, herbs, spices, it was made as a perfume, each flavor is unique, with its own experience, the bottle is inspired of old fashioned perfume conditioners.

For the first time in the packaging history the illustrations were made on an iPad Pro, inside Procreate app, assembled and produced on computer.

H-Theoria is nominated to Pentawards 2017.