ICONICA Collection by Axalta Coating Systems

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Derrick Lin


Creative Agency: FABULOUSdesign
Dipl.-Des.: Caroline Julia Arens
Photography: Guido Koch
Manufacturer: Comfotec
Project Type: Produced, Commercial Work
Client: Axalta Coating Systems™
Location: Germany
Packaging Contents: Coating samples
Packaging Substrate / Materials: Paper
Printing Process: Offset

In April 2017, 40 dynamic super durable powder coatings came to life; with a passion for architecture and design, guided by a clear vision on the changes happening in our world. ICONICA describes a selection of Alesta® SuperDurable powder coatings.

The corporate design of the ICONICA Collection developed by us is the basis for product communication. The color circle with its broken elements symbolizes the expressive power of the individual color worlds and stands for an “iconic” overall assumption. Within this project, an 8-page brochure, sample compartments and a DeLuxeBox were created.

The packaging convinces by its design, its handiness and its functionality. The foil liner protects it against moisture and premature wear. The sample compartments can be easily removed and re-sorted by means of four paper clips. A booklet in the ICONICA look and feel informs about the collection. The highlight – an LED-Cardlight in the lid to emphasize the “glittery-effect “of the coating.