Creative Agency: Studio Marché
Project Type: Produced, Commercial Work
Client: John McEwan
Location: Melbourne, Australia
Packaging Contents: Ready made meals
Packaging Substrate / Materials: Cardboard
Small-batch prepared to preserve the taste and rustic charm of a home cooked meal, the John McEwan Gourmet Foods range is bursting with flavour and brimming with ease. To allow the brand to step in to the major retailers, Marché developed a strong, robust brand and packaging design solution that commanded strong shelf presence and a high level of taste appeal in what’s typically a lacklustre, yet highly competitive category.
Driving the message of handmade, authentic and real home-cooked food, photography became the natural hero of the packaging solution. With the photography speaking for itself, the important virtues of the product were locked-up in bold panelling, allowing both the image and the important messages to equally shine through.