Creative Agency: Trushin Studios
Founder: Ivan Trushin
Client: Lakes & Legends Brewing Co.
Location: Minneapolis, Minnesota – USA
Photography: David Amos Photography
Project Type: Commercial Work
Packaging Contents: Beer
Packaging Substrate / Materials: Cotton with varnish
Printing Process: Digital with Custom Diecut and foil
A Minneapolis, MN brewery Lakes & Legends Brewing Co. sought design help from Ivan Trushin before they opened their taproom doors. The challenge was to create cohesive packaging that would embrace the brand’s farm-to-table ethos and give them a unique visual identity. The packaging needed to translate seamlessly across a multitude of components including; 350 ml labels, 750 ml labels, 4-Packs, Special Edition labels, Growlers, Keg Collars, Taproom Handles and promotional materials.
A bold, graphic style was created to give the brand a unique identity. Utilizing a rich color palette allowed us to differentiate each beer and give the brand visibility in a retail environment. Using woodcut printmaking as inspiration, we highlighted each beer’s story with a custom illustration to give the labels an artisan feel. The result is a bold take on farm-to-table culture.