More Than Soap (Student Project)

Derrick Lin


Designer: Cansın Konca
Project Type: Student Project
School: Bahcesehir University
Course: Graduation Project
Location: Istanbul, Turkey
Packaging Contents: Soap and shower gel
Packaging Substrate / Materials: Paper, Craft paper
Printing Process: Digital printing

More Than Soap is an animal friendly cosmetic brand. They don’t use animals for testing. Also they are making hand made soaps with totally organic herbs and oils. My target customers are women that not only care about their beauty but also care about nature and world.

The idea behind More Than Soap is; while producing soaps we have to respect nature, people and animals.

While working on this project, the goal of the packaging was to show animals and nature loves the brand and products. I based the brand’s imagery on hand drawn happy animal and fresh fruit illustrations that reflect the handmade nature of the soap.

I prefer using pastel tones and soft colours for showing comfort and relaxation.