Pawsh (Student Project)

Derrick Lin


Designer Team: Nathania Frandinata, Carissa The, Seen Rongkapan, Nicola Crossley
Project Type: Student Project
School: Academy of Art University
Course: Packaging 4
Tutor: Michael Osborne
Location: San Francisco, USA
Packaging Contents: Pet Supplies
Packaging Substrate / Materials: Leather Paper
Printing Process: Digital Printing, Foil Stamping

Pawsh is a special line for pets, canines and felines that offer high-quality products, made especially for those who like to pamper their pets.

We wanted our design to look sophisticated. Our intention was to make the look of the packaging feel high-class by using mainly typography (inspired by specialty tailor shops). We chose two colors to differentiate each of our products; dark blue for canines and dark red for felines. The main typeface of this brand is the Hoefler Text family because of its classic look. This is meant to elevate the aesthetic of the brand.

What’s Unique?
The unique approach of conceptualizing the look of high-end boutiques into pet products.