Creative Agency: Iconic Branding
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Paper, Glass Jar
THE LOVER OF BEES – Flower Blossoms’ Honey
Bee keepers spend most of their life with the bees. In a way, they “fall in love” with what they do: taking care of the beloved little bees that provide them with their precious honey. This “kind of love” is expressed through the brand name: The Lover Of Bees which is inspired by the old Greek classic film: The Lover of the Shepherdess.
This idea is further exploited by the old film poster like treatment of both the brandname and the depiction of the protagonist that is following the aesthetics of the great film poster artist G.Vakirtzis. The slogan “A taste of cinematic proportions” serves as a promise to the consumer regarding the quality of the brand.