Manufacturer: New Vision Packaging
Managing Director: Stephen Shortland, New Vision Packaging
Client: Jack Daniels
Location: Corby, Northamptonshire, England
Project Type: Commercial Work
Packaging Contents: Alcohol and glassware
Packaging Substrate / Materials: Off set
Printing Process: 2 colours, both black
For Father’s Day New Vision Packaging were asked to produce this beautiful packaging for the 5cl Jack Daniels and Glass Tumbler gift set. This is a fine yet complicated piece of work.
The box is a crash lock base glued carton with open apertures, printed with 2 colours, both black with a soft touch varnish.
A spot gloss varnish has also been applied to the white logo areas, reverse printed the carton silver, and then embossed the box on every panel to match the white spot gloss logo areas.
To avoid any unsightly white edges on the top of the box, we have sprayed the edges of the board with black ink to remove the white cut edge normally seen on folding cartons. This is a technique that’s widely used in the premium sector, although we believe we one of only a handful of companies offering this service to the UK market.