Ciwujia Kang (Student Project)

Derrick Lin


Designers: YanCheng Su, Hou Jia Yu
Project Type: Student Project
Packaging Content: Tea and herbs
Packaging Materials: Paper
Location: Taiwan

賜吾家康 Ciwujia Kang (Bless My Family with Good Health)
The product’s main feature is the leaf shape and the leaf veins of manyprickle acanthopanax root. To promote healthy tea food made from the “three-leaf manyprickle acanthopanax root”, an indigenous plant in the Chih Hsueh area in Hualien County, a new image is created through brand planning, package design, photos, and new flavor development.

The package structure is inspired by “the leaf shape and the leaf veins” of manyprickle acanthopanax root and “the origami art.” Folded into a one-piece leaf, the unibody-design package paper is easy to use for shipping. The visual image of the leaf-like package is furthermore enhanced with the clinging vines and the leaf veins of manyprickle acanthopanax root painted with watercolor techniques, retaining the original leaf shape as well as creating more cultural ambience.

The product name “Ciwujia” (meaning “bless my family”) is a homophonic phrase of the herb “manyprickle acanthopanax root” while “Kang” (meaning “health”) refers to good health. “Bless my family with good health” is the true spirit of the product “Ciwujia Kang.”