Love Beauty Foods

Creative Agency: Jam&Co Design Pty Ltd
Project Type: Produced, Commercial Work
Client: Love Beauty Foods
Location: Australia
Packaging Material: Plastic Pouch, doypack
Packaging Contents: Food

Jam&Co developed a new brand for Love Beauty Food. The new brand needed to be adaptable across a multitude of products which changed regularly every month depending what’s on trend. The brand is to be used across a WIGIG (when it’s gone it’s gone – so if you love it, grab it!) model, which is sold in retail stores across Europe. The challenge with the WIGIG model when developing a brand is that there is no visibility around what new products will be required each month. Therefore, we needed to develop a brand that was ownable yet still adaptable.