Melatsi Cretan Honey

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Derrick Lin


Creative Agency: graFistiki Creative studio
Project Type: Produced, Commercial Work
Client: Melatsi
Location: Thessaloniki, Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Offset

To design this honey label we were inspired by the origin of the brand and also by the ingredients.The bee that decorates the top of the jar, wears the traditional scarf of Crete and the label was decorated with an illustration of the flower used by the bees to create the honey. We chose black for the label because the client wanted to add a sense of premium to the product. We used color code to distinct thyme and heather honey, keeping in mind that the vareties the client produces may expand in the future.