MER – Redesign of a Swedish classic

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Derrick Lin


Creative Agency: Garbergs_Project
Senior Designer: Peter Herrmann
Illustration and Final art: Kelly Lansman
Account director: Peter Carstens
Account manager: Maria Backström
Copywriter: Jöns Hellsing
Design strategist: Åsa Berg
Project Type: Produced, Commercial Work
Client: MER / Coca-Cola Sweden
Location: Stockholm, Sweden
Packaging Contents: Soft drink
Packaging Substrate / Materials: Paper

When Coca-Cola changed the recipe of the beloved MER soft drink in order to make it more natural, with Swedish spring water and 30% less sugar, we were given the task to redesigning the packaging.

The design was inspired by classic Swedish children’s books to dramatize the naturalness and the Swedish heritage. Something playful that appeals to both the adults who trade and their children. Each flavor was given a personalized handwritten illustration against carton-colored backgrounds that reinforce the feel of fruit boxes, nostalgia, and humanity. Two unique fonts were also designed and produced.

MER’s new packaging was launched April 2017 and just within a few weeks the supplier ran out of stock.