Creative Agency: QNY Creative
Marketing Director: James Ferranti
Creative Director: Ezio Burani
Lead Designers: Samantha Clemente, Hsiao-Han Chen
Project Type: Produced, Commercial Work
Location: New York, USA
If you’re looking for umami in a snack, you’ve found it with Yumami’s Go Dip Snack Packs. A quick, portable solution for the snacker on the go that doesn’t want to compromise convenience for wholesome, healthy ingredients. We were asked to incorporate the product’s Japanese heritage with the goodness of simple ingredients to create a package that was easy to use and approachable. The variety of Yumami’s bean-based dips influenced our earthy palette with hints of bright yellow and orange, while the logo and ingredient illustrations allude to traditional Japanese art. With the increased sophistication of today’s snack aisle, we felt it was crucial to incorporate the nutritious simplicity of the product and its Japanese roots to this design.