Creative Agency: Viewpoint branding agency
Project Type: Produced, Commercial Work
Packaging Content: Beer
This summer all lovers of night partying, relentless hilarity, music and beer will get an awesome surprise. Developing #StereotypeОFF concept Amsterdam Navigator brand decided to open its own bar right in the center of Moscow. Besides the great music, alcohol and peculiar surroundings, the bar has an unusual feature: visitors with tattoos will be passed for free, but inside there also will be a tattoo studio by direction of cult Dutch artist Maxime Buchi. So even if you haven’t decorated your body with tattoos yet, you can quickly correct it with cool masters inside;)
So, Viewpoint branding agency with a legendary tattoo artist were tasked to develop design for limited edition cans of Amsterdam Navigator, which could become a signature attribute of the bar. The main design element of cans is stylish geometric tattoo, made with trademark style of Maxime Buchi. And maybe someone says that the final result is a little bit authentic, but we find it stylish and modern!