Derrick Lin


Creative Agency: Co-motion Studio
Designers: Stacey McClure, Jon McClure
Photographer: Chris Whonsetler
Project Type: Produced, Commercial Work
Client: GoSimple
Location: Indianapolis, USA
Packaging Contents: Dietary Supplement
Packaging Substrate / Materials: Plastic / Paper
Printing Process: Offset

GoSimple is a health and nutrition startup that makes your health decisions simple by creating the finest products with transparent ingredients, clear labeling, and proven results. To differentiate themselves from their competition, GoSimple partnered with Co-motion Studio to create a clean brand that incorporated clear and concise packaging for their Essential product line.

From supporting a healthy brain to boosting energy, Essential is a daily supplement for all around mind and body support. Delivered to your door monthly, easy grab-and-go single serving packets create a convenient health solution with scientifically researched ingredients.

What’s Unique?
With the saturation of health products in today’s market, GoSimple wanted to strip away the clutter and simplify their content for consumers searching for a solution. For this reason, the Essential label design is color-coded for Women and Men and highlights the key functions that are supported by each formula.