Designer: Ekaterina Osina
Project Type: Produced, Commercial Work
Client: Imperia Djemov (“ИмперияДжемов”)
Location: Toronto, Canada
Packaging Contents: Jam, Juice, Nectar, Fruit
Packaging Substrate / Materials: Plastic, stand-up pouch
Imperia Djemov (“ИмперияДжемов”) has lunched a new line of fruit jams and nectars in a stand-up pouch. Both products are presented with a range of tastes.
The targeted audience for the nectars are people working in a hostile environment in plants and factories which pose a risk for health. The product is enriched in vitamins, minerals and makes for a great milk or breakfast substitute.
Created in authentic manner with handmade fonts, the packaging of nectar noticeably stands out on a noisy shelf. The white background and bright catchy illustration of fruit differentiates from competitive brands and entices the consumer’s attention.
In an addition to the main line of nectars, the jam line was also created. While each taste of nectar consists of two fruit, the jams have just only one fruit ingredient. As a result, Logotype and fruit together create alluring image of fruit brunch in the center of packaging.