Lufthansa First Class Amenity Kits

Posted on

Derrick Lin


Creative Agency: Jacob Jensen Design
Project Type: Produced, Commercial Work
Client: Lufthansa
Location: Frankfurt, Germany
Packaging Contents: Amenity products
Packaging Substrate / Materials: Textiles

Jacob Jensen Design has become a member of an exclusive group of design studios selected to contribute to the premium ambiance on Lufthansa’s highly rated First Class offerings.

The amenity kits are designed to fit Lufthansa’s image combined with Scandinavian design language and values to contribute to a pleasant journey for First Class Passengers.

The shape and the visual expression of the amenity kit is inspired by the JACOB JENSEN logo that visualizes the contrast between night and day/light and dark. The two-coloured circle also becomes a symbol for the flight, where passengers travel between night and day.