Peruviana (Student Project)

Derrick Lin


Designer: Carolina Blomberg
Project Type: Student Project
School: Fashion Institute of Technology
Course: Packaging Design
Location: Queens, NY, USA
Packaging Contents: Artisanal Beer
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing, Foil Stamping

Peruviana is a celebration of Peru’s rich heritage and culture. Peru is known far and wide as one of the world’s culinary destinations and these craft beers capture this spirit – full of flavor, inside and out.

What’s Unique?
The brand mark is a Pucara bull, which has become a symbol of contemporary Peruvian culture. Skillful Peruvian artisans continue to make these creatures by hand. Each “torito de Pucara” is absolutely unique and they aren’t just a delightful piece of art, but also a powerful symbol of prosperity, security and happiness.