Thise

Creative Agency: Jacob Jensen Design
Project Type: Produced, Commercial Work
Client: Thise Majeri
Location: Roslev, Denmark
Packaging Contents: Dairy Products
Packaging Substrate / Materials: Paper, Cardboard, Plastic

The Danish organic dairy company, Thise, has been on a tremendous growth path for the last 25 years. All this has happened without any master plan as to what their graphic profile should look like.

Coming up on their 25-year anniversary, Thise decided that it was high time to get a grip on their many graphic expressions. They joined forces with Jacob Jensen Design. The result was a revitalised corporate identify and a packaging design guide.

A beautiful, lively colour scheme based on the already established traditional colours for Danish dairy products. A consistent splitting up of information into primary, secondary and tertiary levels and a clear-cut and yet classic logotype.

Altogether a profile of iconic simplicity that sends a powerful, intuitive signal and makes Thise products stand out visually and qualitatively among the other items in the dairy aisle.

What’s Unique?
A beautiful, lively colour scheme based on the already established traditional colours for Danish dairy products. A consistent splitting up of information into primary, secondary and tertiary levels and a clear-cut and yet classic logotype. Altogether a profile of iconic simplicity that sends a powerful, intuitive signal and makes Thise products stand out visually and qualitatively among the other items in the dairy aisle.