Derrick Lin


Creative Agency: wonderlandwpa
Designer: Lauren Blackburn
Project Type: Produced, Commercial Work
Client: Firefly Barbecue
Location: London, UK
Packaging Contents: Barbecue Sauces and Rubs
Packaging Substrate / Materials: Glass Bottle

Firefly’s range of deep south inspired barbecue sauces and rubs are currently on trend. And the demand for more flavour for food matched the business’ ambition to grow.

The current branding lacked credibility nor did it reflect the products’ quality and taste.

So, with a brief to maintain the integrity of the Firefly and its sense of fun, wonderlandWPA set about creating an iconic Firefly that could proudly present its products. The branding could even take on a more devilish look for its hotter varieties called Reavers.

The redesign is now a vibrant, cohesive, tasty range of sauces and rubs.

What’s Unique?
The ability of the very characterful Firefly to take on different personalities depending on the product range.