Designer: Alessio d’Arielli
Project Type: Produced, Commercial Work
Location: L’Aquila, Italy
Packaging Contents: Refurbished Smartphone
Packaging Substrate / Materials: Recycled cardboard
Printing Process: Digital printing
I was involved in this project while I was the designer of the iRigenerati company.
It is an Italian company that reconditioned Smartphones and put them back on the market. Given the eco-friendly context I have focused on a minimal design (also their identity is my work) and the possibility of reusing the package even if the device is delivered and shipped.
Eventually the package was designed to accommodate and be suitable for a wide variety of devices (most iPhones) and to provide information on the regeneration process and business mission.
I think in the business of refurbished telephony we were the first to think about this green approach by also communicating it through the package.
Competitors usually re-use to original (but not in good condition) boxes while in this case I preferred to give more emphasis to the project than to the content.