Designer: Vikash Raj
Location: Pune, India
Project Type: Concept
Packaging content: Sattu flour drink
Packaging material: Tetrapak carton
Sattu is a flour consisting of a mixture of ground pulses and cereals from India and Pakistan. The dry powder is prepared in various ways as a principal or secondary ingredient of dishes. In Indian states like Bihar, Uttar Pradesh and Uttrakhand, Sattu is extensively used in several dishes and regional cuisine.
Sattu drink is healthy for most of the people. It contains significant amounts of vitamins and minerals, especially protein. In summer especially, consuming the Sattu drink has cooling properties that keep one active throughout the day.
Satu drink is beneficial in many ways. Yet we know very less about it. This packaging design project aims at making Sattu drink popular by bringing ready-made sattu drink in the market and also taking a creative approach in its visual language.
**Imagery used in this project is for educational purpose only. Copyright of the original images belongs to the respective owners.
The illustration reflects scenario of an Indian village and traditional sattu making process. The visual language has been designed to give it a traditional yet classic look.
The content also talks about sattu and its benefits to make people aware about its goodness.