Smooj Cold Pressed Juice (Student Project)

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Creative Agency: Josephine Hermanto
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Juice
Print: Classic Colour Copying

The brief required the students to design a cold pressed juice packaging that is visually appealing to a particular audience, has a strong shelf presence, and distinct itself from other brands. SMOOJ is an affectionately quirky cold pressed juice dedicated to bring back energy and brightness to artists, who need a break from their art projects. The combination of torn edges and modern typography creates a unique artistic look. A hip flask glass bottle was chosen in order to distinct Smooj from other cold pressed juice brands. The label is printed on a cream uncoated stock, which produces a pleasant welcoming vibe. The rough texture of the torn paper gives out a raw organic feel and creates an impression of a natural fine art paper. The flavors are described by using minimal watercolor splashes and strokes, which has a clear Spot UV varnish, therefore creating a premium look. Finally, the double O from Smooj became a logo and it was printed out by using white ink on clear sticker and them it became the cap’s design.

What’s Unique?
Hip flask bottle and torn label, which emphasizes on the raw and natural quality of the juice.