SPLAT Smilex 12+ (Student Project)

Derrick Lin


Designer: Liza Faustova, Anna Kosheleva
Project Type: Student Project
School: HSE Art and Design School
Course: 2
Tutor: Alexandra Kuznetsova
Location: Moscow, Russia
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

There is a concept of SPLAT Smilex 12+ packaging (junior toothpaste by SPLAT). The idea is to make an emoji hero which shows the flavour of toothpaste. Heroes have a smile and they are the smilies what is in touch with name of the toothpaste. The emojis are pretty friendly and crazy as much as junior world is. The package also consists a lettering which looks like a toothpaste letters and which is soft and friendly to heroes style. The package is double sided which give to children the opportunity to make their own new heroes and get the collection of packages.