Thai Dried Fruits (Concept)

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Creative Agency: Decode of Art Ltd.,Part
Project Type: Concept
Location: Bangkok, Thailand
Packaging Contents: Durian, Tamarind
Packaging Substrate / Materials: Plastic
Printing Process: Gravure

Durian and Tamarind are Thai fruits that very popular and exporting to many countries.

The concept of this design is about interesting place that relevant to the way of Thai people live. It is called “Floating Market”. It is a selling point to help promote the domestic tourism. Using watercolor and crayon drawing techniques. In addition, the layout of graphics, fonts or product names are designed to look like the Thai alphabet, which helps to work in the same direction.

There is a clear product image on the packaging for buyers to see and understand more easily.