Creative Agency: chablau! laboratório de ideias
Project Type: Produced, Commercial Work
Location: São Paulo, Brasil
Packaging Contents: Cleaning Products
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
With almost 30 years of experience and tradition in the market of natural cleaning products in Brazil, the company BioWash came to us with the need to renew its entire packaging line, as well as to adapt them for exportation (English and Spanish versions).
We started with a branding project for the company, with the redesign of its logo and essence. From the new concept we developed, called eco smart, the values of the products are reinforced, combining the sustainable appeal as a product differential with a communication with personalized symbols, cleaner and more direct information display on the labels.
After a survey of both the domestic and foreign markets (evaluating export potential), and brand consumers (current and potential), the project to renew the entire packaging line was aimed at improving the presentation and display of product differentials, providing a visual unity for the entire line, point of purchase differentiation and the promise of high performance, against the usual consumer resistance with natural cleaning products..
The visual translation of the concept eco smart, mixing the products claims, its personalized illustrations for the organic fragrances and new label displays.