Derrick Lin


Creative Agency: SugeGraphics | Constantine Vasileiadis
Project Type: Produced, Commercial Work
Client: Eleni Artos & Gliko
Location: Thessaloniki, Greece
Packaging Contents: Bakery
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing

“Eleni Artos & Gliko” | “Helen’s Bakery & Sweet” is a well know bakery store in Thessaloniki, Greece. It is a bakery store that produces only high quality baking – traditional breads, bread rolls, sweets and cakes. In daily basis, the owner controls the quality, providing products that aim to please.

The brief was to create a new packaging design that reflects the elegant look and high quality of the products. The new branding materials consist new logo, new box packaging design on cardboard and several proposals applied on coffee cups and paper bags. The main goal – which our agency achieved during materialising this project – was to give an elegant, minimalistic look to the packaging, yet preserve the traditional feeling of the boxes.