Creative Agency: Atelje Studio
Project Type: Produced, Commercial Work
Client: Cortex Labs DOO
Location: Belgrade, Serbia
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Flexography + Golden foil stamping
Task was to make elegant, luxurious packaging for three types of pure honey, together with brand identity.
It was important to think about new products of the same line that may come later. Except that and printing limitations, which reduced choices of paper, we got complete freedom. Our idea was to combine luxury and tradition.
First step was creation of logo. We made elegant line stylization of bee, which is the carrier of visual identity of brand and packaging. As mentioned before, we wanted to incorporate traditional elements, as products aren’t intended to be sold on local market only, but to be exported, too.
In order to incorporate traditional elements, we made research of ornaments from Serbian cultural monuments, monesteries, old banknotes, handmade rugs and clothes, etc. After research, we made stylizations of ornaments we considered good for this purpose. These ornaments are what makes difference (togehter with text) between different products.
Elegant and simple packaging for honey doesn’t exist at Serbian market. There’s combination of tradition, simplicity and luxury.