Guarana Funada (Concept)

Creative Agency: Agencia MWitêr
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Refrigerant Guarana
Packaging Substrate / Materials: Aluminium and Glass Bottle
Printing Process: Lithograph and Flexography

It’s pop, it’s flashback, this is the original

Pop Art’s movement was born in the middle of 50’s, becoming strong and growing up in the following decade in the US and London. Inspired by the culture of the popular people, Pop Art was an artistic revolution that for many is an important milestone in the transition from modernity to postmodernity in Western culture.

Despite being an art movement considered “retro”, Pop Art continues to reinvent itself to actual’s day, more contemporary, attracting audiences of different styles.