Hero Nectars – Fresh and Natural

Derrick Lin


Creative Agency: Baga – Brand and Packaging
Project Type: Produced, Commercial Work
Client: Hero
Location: Lisboa, Portugal
Packaging Contents: Juice
Packaging Substrate / Materials: Paper
Printing Process: Offset

This labeling was designed from the concept of the brand Hero: Spread the Goodness. A graphic line was created specially dedicated to the US and Canadian market.

Exploring concepts related to the nature and taste of nectars originated in labeling in which the minimalist white background serves as the basis for greater emphasis on the fruit and color associated with each reference.

Hero Nectars are products that offer consumers natural and genuine flavors. We value Nature, Quality, Experience, Honesty and Simplicity in the graphic language used, all values of the international brand.