Derrick Lin


Creative Agency: Studio Parr
Creative Director: Will Parr
Project Type: Produced, Commercial Work
Client: Ibiza Chili Co
Location: Ibiza, Spain
Packaging Contents: Hot Chili Sauce
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital, High Build Tactile Screen

Studio Parr turns up the heat for new range of Ibiza Hot Sauces bursting with balearic flavour.

The Ibiza Chili Co. started by the islands original gastronome – Sid Shanti, has created a new range of hot sauces using chilis grown on Ibiza and crafted in his kitchen in Ibiza town, designed by Studio Parr

All of their chili peppers are grown on their farms in North of Ibiza, making them truly Ibizan. Varieties include YELLOW 7 POT, CHOCOLATE DOUGLAH, JIGSAW and the world’s hottest chili: The CAROLINA REAPER.

“ The task was to capture the energy and vibrancy of the party isle whilst maintaining the focus on the amazing produce grown and crafted on the island by Sid and his small team. The results have given the Ibiza Chili Co a brand that sits just as comfortably on the breakfast table as it does in some of the finest restaurants the island has to offer. ” – Will Parr, Creative Director

“ From the outset, Studio Parr blew us away with their creativity and enthusiasm for our project. To say we are happy is frankly a huge understatement. We are now just as proud of the branding as we are about the actual products themselves, and have already had some massive endorsements from some of the worlds leading professionals.”– Sid Shanti, Co-founder