Designer: Nevena Katalina
Project Type: Produced, Commercial Work
Chief Operating Officer: Yonhee Jeon
Packaging Contents: Speaker
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Fiber board box
This is my 2nd time doing artist collaboration with Korean brand INTERMONO and for this task I was chosen to do the packaging design for the second series of speakers called MINI.
Design is based on urban, outgoing, nature loving people who are ready for new adventures every day. Mini is useful and movable for outdoor as well as indoor because it use the rechargeable lithium battery.
MINI speakers are held in the white box designed with cool adventure and outdoor pattern. The product target is between 20’s ~ 35’s sophisticated people that love D.I.Y. and like showing their personal tastes and are nature lovers.
Whole concept of design and packaging is simple and symbolic and stands in clear and natural color tone, since the speaker is made of wood.
Something that is unique is that consumers can recycle the box as a gift box of Intermono Mini after they assembly the speaker with components in the box.
It has blue ribbon used to hold the box, so you can carry it around, and it looks nice in the whole concept.