Kerze – The Brewing Family

Derrick Lin


Designed by Amateur(dot)rocks
Project Type: Produced, Commercial Work
Client: Kerze – The Brewing Family
Location: San Luis, Argentina
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle

Kerze-The Brewing Family is a micro-brewery formed by a big brewing family located in San Luis, Argentina. Since 2010 they have kept the same passion for the beer world and a strong obsession for quality itself.

We developed a new branding and visual identity that reflects the traditional craft beer culture and values, but also the playful and “out of the box” personality of the owners.

Besides, we thought of and designed seven different labels inspired directly and conceptually on the own name of each taste of beer they have. The idea was to focus and provide each beer with their own universe and personality, always under the main brand umbrella. In this way, we achieved a conceptual, visually attractive and collectible series of labels for all the craft beer lovers.

What’s Unique?
We developed 7 (seven) different and specifics concepts for each taste. From the naming, art direction from the final design, we selected and adapted different graphic and material resources for each concept (illustration, typography, colors, paper, etc), creating a diverse system of bottles with different personality under the same visual system.