Creative Agency: YD Studio
Illustrator, Graphic Designer, Art Director, Co-Founder YD Studio: Oleg Agafonov & Katja Buzova
Project Type: Produced, Commercial Work
Client: Molina Chai
Packaging Contents: Molina Tea Concan
Packaging Substrate / Materials: Paper, Aluminum
Printing Process: Screen printing, Foil stamping
Molina is a tea production company which combines modern technologies with eastern traditions of making tea. The idea of the project caught our attention almost immediately, we wanted to create a logo and packaging by mixing the art of Maya with the ancient Indian culture, African landscapes with ethnic prints. We took several tea flavors with vanilla, sandalwood, honey, herbs, and spices and tried to imagine what color corresponds to each of them, then developed several variants of packaging for various flavors.
The unique set of hand-drawn ink illustrations with turmeric roots and combining them with two colors – Golden / Black and just one white accent “Concan”!