Designer: Predrag Vidović
Project Type: Concept
Location: Belgrade, Serbia
Packaging Contents: Tomato ketchup
Packaging Substrate / Materials: Plastic
The main focus during the making of the creative concept was on the shape, which resembles a mildly melted dense liquid. The edge with a sharp detail has a characteristic of the main ingredient of the product. There are three flavors so that their packaging varies with the labels and the color of the foil wrapped around the cap. The difference with the previous packaging is ergonomic and easy to use, that is something that a quality and tasty product deserves.