Emotional Unboxing Experience for Mammut

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Creative Agency: Keim Identity GmbH
Project Type: Produced, Commercial Work
Client: Mammut Sports Group AG
Location: Switzerland
Packaging Contents: E-Commerce Shipping Box
Packaging Substrate / Materials: Corrugated cardboard
Printing Process: Offset Printing

Mammut Sports Group is creating a consistent brand experience throughout the whole customer journey, even with the e-commerce packaging. The event of unboxing should be as emotional as the shopping process itself. Imagine the shipping box in the doorway already makes your customer happy and curious. Keim Identity designed the whole shipping box for Mammut Sports Group. Opening the box, the product is embed in a detailed panorama of the alpes.