Designer: Wouter Pasman
Project Type: Concept
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Organic tea
Packaging Substrate / Materials: Carton box
Printing Process: Offset printing
Fin Ho is specialised in organic tea and is shaped from a unique cooperative formed by the Red Dao. The Red Dao is an ethnic minority group who lives in the northern mountainous areas of Vietnam. I traveled to Ha Giang, Vietnam to visit this community of tea growers. The reason I visited this place was to gain valuable insights in the day-to-day tea growing and life of the Red Dao community. I’ve used these valuable insights to create this packaging concept. It includes a few highlights:
- The color blue relates to the Indigo color the Red Dao use to color their traditional clothing.
- Displayed on the side of the packaging is a pattern which is based on 1 of the patterns seen on the clothing of the Red Dao.
- Most importantly, the elderly lady. The people of the Red Dao community are what the brand is all about. They symbolise the character, origin and traditions of the Red Dao community in Vietnam and its special tea. A community of pure culture and traditions.
For this project I created the logo, shot the portrait photo and designed the packaging concept.
The elderly lady. The people of the Red Dao community are what the brand is all about. They symbolise the character, origin and traditions of the Red Dao community in Vietnam and its special tea.