Me Vale Madre

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Creative Agency: Hi! Estudio
Project Type: Concept
Location: Tepatitlán, México
Packaging Contents: Medicine
Packaging Substrate / Materials: Ceramics, Cardboard
Printing Process: Sandblast, Foil stamping

“Me vale madre” is in a commonly used expression in mexico to insinuate disinterest by someone or something. An expression that indicates that “No matter”. Taking as reference this expression, the “Curanderos” created the droplets. The “Me vale madre” drops are artisanally manufactured in some towns of mexico, which are usually sold in the markets. A herbalist remedy made at home to combat stress problems

This drops are manufactured from plants as:
Pasiflora, damiana of california, kava kava, valeriana, tumbavaquero, ginseng, hawthorn, white zapote, azahar, torongil, manita flower, ginkgo biloba and magnolia flower. We make the reinterpretation of this potion with the purpose of get known this medication, used in some towns of our country, creating a elegant and touching graphic identity.

A identity full of signs that make us remember stressing situations that make us suffer day by day. A good gift for the mad friend or the non sleeper relative. With 40 droplets before sleeping and waking up you can have a relaxed and incredible day forgeting about everyday problems. Take your 40 droplets and “Que le valga madre”

What’s Unique?
A identity full of signs that make us remember stressing situations that make us suffer day by day. A good gift for the mad friend or the non sleeper relative.