Creative Agency: S & Team
Creative Director: Evaggelos Spiliopoulos
Art Director: Leonidas Iatridis
Copywriter: Alexia Kommata
Printer: Terzakis Printing House
Project Type: Produced, Commercial Work
Client: Baglatzis Estate
Location: Athens, Greece
Packaging Contents: Organic Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset Printing, Embossing
After thorough research, Baglatzis sisters came to us to develop their oil package design. With a background in physics and chemistry, both sisters employ a scientific approach to everything they do. Together with their parents they have created a large productive olive grove and an oil processing plant equipped with the latest technology. And have now reached a point where they produce a high-quality organic extra virgin olive oil.
As it was expected, their mentality and scientific approach affected the way in which we thought about their olive oil’s name. After presenting some options, both ‘parties’ agreed and concluded that ‘oath’ was the best fit name for their product. It is a bold name, which communicates the devotion with which they produce their olive oil. Their oil represents a promise. A promise to themselves and to their customers; to always offer the highest quality available.
Being aware that ‘oath’ is a bold name, we didn’t want to create a ‘weighty’ logo. Oath logo seems as it is made just by using a font. But it is more than that. Taking a second look, one can discern a discreet cross, an emblematic symbol linked to oath-taking. The hidden symbol shows its strength from a concealed position.
What’s more, we were also asked to design a logo for Baglatzis Estate. Baglatzis Estate logo represents a combination of a letter B signature and a one-line drawing of an olive tree, also used as part of the Estate’s stamp badge.
Right from the start, Baglatzis sisters told us that we should try to keep packaging costs down. That basically meant that there where limitations to the type of bottle we could pick. Therefore, we went for classic Dorica bottle. We designed a label that covers the largest portion of the bottle. White has an important role in the design of the label; it communicates the purity of the product, with the logo being the protagonist of the packaging, without being loud. We also had the idea of incorporating a text for Baglatzis’ oath, which is sealed with Baglatzis Estate’s embossed stamp badge. The capsule of the oath olive oil is white to match with the packaging and is hot stamped to add a touch of flair. The bottle neck tag includes important information, such as trace number and oil’s characteristics
At first glance, one may not see something unique in the packaging. But what makes it unique are the refined details, such as the logo with hidden cross symbol – an emblematic symbol linked to oath taking – , the Baglatzis oath at the back part of the label, which is sealed with Baglatzis Estate’s embossed stamp badge as well as the bottle’s custom embossed aluminium foil capsule that work together to underline the brand’s essense: an oath to bring the highest standards of quality.