Creative Agency: Jess Glebe Design
Copywriter: C.R. Copywriting
Project Type: Produced, Commercial Work
Client: ONO Bites
Location: Jenkintown, Pennsylvania USA
Packaging Contents: Organic Nut Bites
Packaging Substrate / Materials: 4.5 Mil Stand-up BOPP Pouch
Printing Process: Offset CMYK, 4 Spot Colors, Matte Varnish
‘ONO’ means ‘delicious’ in Hawaiian. It’s also an acronym for ‘Outrageous, Nutritious, Organically delicious.’ ONO stands by its brand name and mantra, along with the constant pursuit to Fuel Your Joy! Rich with organic superfoods, ONO Bites sustain energy, health, and well-being and leave people feeling more connected to themselves, to others, and to the planet. We sought to visually achieve this idea of connectivity and wholeness when designing the ONO identity. Each letter flows into the next, dynamically linked together. Fueled by the superfoods contained inside, the ONO logo is in constant motion.
To capture the natural texture and simple nature of the ONO Bites main ingredients — nuts, Yacón syrup, Himalayan salt, and flax seeds — we photographed the ingredients from above and feature them across the top of the stand-up pouch. Resealable and recyclable, the pouch is designed for an active lifestyle, and its rich, brown tone and soft matte varnish look and feel good enough to eat.