The Wild Jiaojiao Crackers

Creative Agency: paisha.net
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Biscuit
Packaging Substrate / Materials: Plastic

Jiaojiao is a famous snack brand in zhejiang province. Products advocate green, natural, healthy. This cooperation mainly focuses on the packaging of coarse grains (pancake) biscuits for the student market. By analyzing the product and market, we created four images based on the four flavors of the product. The strange image of the ancient spirit brings the product closer to the consumer.